In-Depth Research

Prior to building out any design or content, we will spend significant time quantifying and understanding your users — their motivations, their expectations, their preconceptions, and most importantly, what you can and should do to drive them toward a desired action. Toward this end, we apply a series of highly refined usability practices that have been tested across multiple industries.

Usability Testing

In addition, during various stages of the development process we engage in rigorous usability testing of specific parts of the site to validate the results of our earlier work.

• Interviews and workshops with core and peripheral stakeholders to determine and prioritize goals.
• Documentation of metrics to quantify ROI.
• Extensive review of all existing materials.
• Development of user profiles.
• Implement usability testing at key project milestones.